Das Haus Installation by Studio Truly Truly at IMM Cologne 2019

March 7, 2019

Rakumba lighting Typography series was presented in a wide range in Das Haus Installation at IMM Cologne. 


The Australian designer couple Studio Truly Truly presented an elegant, airy design, which seeks new approaches to an open domestic culture. “Living by Moods” was showcase emotive spaces that challenge the conventions of home living in the most beautiful and sensual way.



Das Haus is an annual showcase to demonstrate one emerging designer, or group of designers, who take on the ultimate space for living. 


Rather than a rigid form of pre-determined spaces, the Truly Truly Haus was a fluid transition between four emotive areas: Serene, Reclusive, Active, and Reclining. Each area seemed to have no fixed boundary, rather small details helping to define each loosely. 


The “Das Haus – Interiors on Stage” installation is a simulated residential house at the international interiors show imm cologne. The trade fair erects a house measuring approximately 180 m² in the middle of the Pure Editions area for this. Each year, the architecture, room structures, furnishings, materials, colours and light installations are all taken from the imagination of a newly nominated designer/design team/architect. It is a complete artistic concept, available for a limited time, which allows a creative’s personal vision of an ideal residential situation to become reality. It is open to every visitor to imm cologne and can be entered, tested out, photographed, experienced and discussed.


“Das Haus” is an experimental area and platform for contemporary interior design from around the world. It not only gives the opportunity to see and experience current, up-to-the-minute home furnishings trends, it is also a discussion of people’s desires and a reflection of social change. Each designer finds their personal response to the question of how people might already be able to live today. 



Guests of honour for “Das Haus” at IMM Cologne 2019 was the Rotterdam-based Studio Truly Truly. This was the third time that a married couple will be the architects of “Das Haus”.



Truly Truly is a design studio that is still relatively new on the scene. Kate and Joel Booy – both born in 1981 – are a couple from Brisbane, Australia. In 2010, after a few years working and teaching, they moved to Europe, where in 2014, following Joel’s degree in product design at the prestigious Design Academy Eindhoven in the Netherlands, they founded the Truly Truly studio, located in the heart of an industrial area around the port of Rotterdam. The name says it all. It is supposed to serve as a reminder to do things properly, honestly and skilfully, and not to lose your own way. Since then, they have distinguished themselves not only in their work for institutions such as the Nationaal Glasmuseum in Leerdam and the Textiel Museum in Tilburg, but also through a series of exceptional products for brands like Tacchini Italia, Dexter, IKEA and Rakumba. Working at the interface between the worlds of industry and art, they design products and objects for interiors, lighting, textiles and spaces.



Das Haus 2019 - composed of just a few elements and colours. It’s modern, delicate, stylish – shrouded in mystery from the outside behind curtains of fabric in camouflage-like patterns and from the inside, a lavish yet enigmatic jewel.



The two different cultures Dutch and Australian have directly influenced the design style. From the Dutch conceptuality and the importance placed on narrative to the design language of Australia with a greater focus on craft and a high standard in production. These elements are no more visible than in their Typography collection with Australian lighting brand Rakumba; a conceptual lighting family finished to perfection. Typography was used throughout the space in new configurations, and with the new addition of a floor lamp that launched in Cologne.






www.yellowtrace.com.au    www.imm-cologne.com  www.rakumba.com.au








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